Kerrang Reader Profile

Kerrang music magazine focuses on heavy metal/ rock music, the magazine links to Goth/Emo subgenre. From the reader profile, you could see that they target more male reader than female readers. The median age for the magazine is 19 year olds, this shows that they are targeting a younger generation as they understand more about the new trend in fashion, technology and media. On average you could see that 31 albums are being sold each year, from this you could say that it is a good amount as it is always hard for the students to buy an album with the money they earn. As the readers are at a very young age, fashion is very important to them, as they mimic the look of their rock stars, also the magazine talks to its audience in a language that the target audience understand. The Kerrang magazine gives its audience free posters of well known rock and heavy metal artist, this will encourage more people to buy the magazine because they get a big poster that they can put in their room.